High-Quality Product Data Feed Generation and Management
By delivering targeted and optimized content, Goldenfeeds enables clients to increase their revenues across all digital marketing channels. We know that high-quality and well-maintained product information is essential for increasing conversions and sales as well as providing a good and consistent customer experience to prevent wasted costs through clicks.
Omni-Channel Product Information Distribution
Ensuring a Consistent Shopping Experience
As e-commerce brands continue to expand globally through numerous marketing channels, it becomes increasingly difficult to maintain a good user experience without comprehensive and high-quality information. Goldenfeeds guarantees that the consumer’s interaction with your brand will always be relevant, accurate, and true to the brand itself, as we makes sure each brand’s product information is always consistent and up-to-date to ensure the best experience for retailers and shoppers.
International Opportunity Capitalization
Expand Your Brand
Global e-commerce sales are rapidly growing as retailers capitalize on the opportunity to offer their products in many languages and currencies throughout a variety of channels worldwide.
Goldenfeeds’ unique, language-agnostic technology enables quick global expansion to online retailers. Our platform delivers high-quality product information to 27 countries including the United States, Spain, France, Japan, Australia and more.
Furthermore, Goldenfeeds is fully integrated with global e-commerce and international logistics solutions such as BorderFree, which help simplifying the brand’s expansion.
Search Engine Marketing
Modern shoppers know what they want to buy and how to find it online. They make data-driven buying decisions by comparing prices, availability and delivery conditions (such as: shipping costs, delivery time, etc.). The ability to optimize the product information accordingly is essential for converting these shoppers.
Search engines such as Google and Bing are constantly improving their shopping experiences, resulting in more complex product data requirements. Online retailers need a smart, 24/7 team and state-of-the-art technology to best monetize these channels.
Ensure you have high quality product information on your site
This will help
conversions & Sales
Goldenfeeds provides an automated service backed by a knowledgeable team to power a brand’s relationship with Google / Bing Product Listing Ads. Bidding success starts with accurate and comprehensive product information that is consistently updated. As a partner to our clients, we understand their bidding strategies and optimize product data accordingly by:
Including comprehensive product data to increase the product feed rank and lower bidding expenses.
Optimizing category and color mapping to increase visibility during consumer searches.
Continuously adjusting product information according to the search engine requirements.
Aligning a brand’s data with merchandising information, such as best sellers and new arrivals.
Using top phrases and product segmentation for the best results.
Goldenfeeds delivers brands product data to search engines worldwide on a daily basis, monitoring for changes and data performance to maximize results.
Add More Value to Affiliates
Providing affiliates with high-quality product information is one of the main requirements of a successful affiliate program. Ensuring quality product information throughout your website as well as your channels significantly impacts ROI. It also enables affiliates to offer a consistent and valuable shopping experience.
Goldenfeeds believes that in order to drive better results a brand needs to add more value to local and global affiliates. Added value means catering to your affiliates’ requirements, requests and even some of their wishes. At Goldenfeeds we automate this process and ensure those needs are met.
With Goldenfeeds, accurate, detailed and frequently updated product data is delivered on a daily basis through your affiliate network which consists of:
All-inclusive product attributes and specifications that drive buying decisions.
Complete and up-to-date pricing data.
Social information (ratings, # of reviews, likes, tweets…).
Effective keywords for increased visibility during consumer searches.
Promotional text that drives conversions.
Automated, applied rules such as the inclusion of value-added details or the exclusion of non-commissionable items.
Custom feeds to accelerate sales can be effortlessly generated using:
Category subset feeds
Special offers feeds
Product variant feeds
Additionally, Goldenfeeds provides affiliates with an Easyfeed distribution portal that allows them to customize a brand’s feeds according to their needs and further reduces the time and money spent on the publishers’ side.
Effortlessly Expand Your Reach
Modern shoppers operate in an informative but rapidly changing retail environment. They interact with brands throughout numerous digital channels and evaluate product differences, peer reviews and even shipping costs in several shopping channels before they make a buying decision.
Consequently, online retailers must use a growing number of channel strategies, such as comparison shopping engines, email marketing, retargeting and personalization providers, product review platforms and others. Optimizing product data for each of these channels takes time and IT investment.
Generating detailed and optimized product data for your channels each day is Goldenfeeds’ expertise. We:
Include comprehensive product data including attributes, pricing, shipping etc.
Add social information (ratings, numbers of reviews, likes, tweets…) that help conversion.
Generate keywords that are crucial to product relevancy.
Extract promotional text that drives buying decisions
Identify best sellers to inform bidding decisions.
Apply rules that optimize product data, providing greater control over performance and costs.
With hundreds of potential channels around the globe just waiting to showcase your products, Goldenfeeds can help you reach endless new and proven shopping opportunities without having to wait in the IT queue.
Our Easyfeed Portal enables online publishers to effortlessly generate and customize a brand’s product information as well as deliver it daily with tracking.
Enriched Product Information That Drives Sales
Online retailers who use Easyfeed service allow publishers to access detail-rich product information, including attributes that are typically not part of standard product feeds, such as social recommendation information (likes, user ratings, number of reviews, etc.), best sellers, comprehensive specification details and more. Such information can be used by publishers to better promote products and drive sales.
Tailored Product Information for Effective Promotion
Customized product information can help publishers and agencies drive sales by promoting targeted content that is adjusted based on specific category, price, brand name, keywords and more. For example:
“On Sale” information that draws in savvy consumers
“New Arrivals” information that attracts trendy shoppers
Social product endorsements such as ratings and likes that eases the buy decision
Furthermore, formatting can be adjusted according to a publisher’s needs without IT involvement.
Maximized Information Relevancy for Increased Conversion
Large and diversified product offering may be challenging for many publishers. For example targeted portals may face difficulties in incorporating a large feed with many categories that are irrelevant for them. Easyfeed allows them to optimize the product information according to specific needs and consumer profiles by including only relevant portions of the product information. Generating a product feed that includes selected categories, specific price range and specific brands for example, allows publishers to present the most relevant content that will truly accelerate revenues.
Multiple feeds can be generated for a single brand and seamlessly uploaded to the publishers’ FTP.
Accelerated Revenues Through Social and Best Sellers Insights
Publishers are always looking for ways to promote top-converting products that generate more revenue. The frequently changing information creates a challenge for retailers to create on a regular basis. Additionally, consumers typically want to know which products are the most talked about, most liked and have the highest customer ratings.
Easyfeed allows publishers to automatically generate a best sellers feed from top positioned products in each of the brand’s categories
Campaign set-up and ongoing optimisation
From the very first steps of setting up a campaign on your channels of choice to the fully matured campaign that has been developed over time, Goldenfeeds can help and support at every stage of your business life cycle. Combining our optimised and enhanced data with the insight gained from running the performance campaigns while constantly updating and modifying the feeds creates a growth loop that will continuously yield better results.